Make Them Want It

If people are not buying your product it is because you have not made them want it badly enough.

If your target customers want your product enough they can almost always find a way to pay for it. They are making choices with their money and they are choosing to spend it on things other than your product or service. You must change their priorities for them!

Think of the guy who comes home with something and his wife says: What the HECK did you buy THAT for; you don't need that!!! (Answer: "Because I wanted it.")

If you can get this to happen to your customer, you have done your marketing job!

Of course I say the above tongue-in-cheek, but it illustrates a point regarding marketing: Think about convincing people to buy your product even though they do not need it. If you can deliver a message this effectively, you will have little problem with those who do need it.

A lot of this is related to things like: peer pressure; being trendy/on the cutting edge; being respected/admired/looked up to; getting a promotion at work; looking/feeling better; gaining wealth; etc. These are emotional aspects of life. The real need is to have the emotional aspects of our lives fulfilled; your product is a tool that you are offering to your customer to accomplish this.

Now, can you apply this to your offering and your customers?

You shouldn't completely ignore the "need" aspects of your product, but you should understand that the basic triggers that get people to act are usually emotional ones.

Who cares about your new business?

Here is an interesting post from SportsLizard Entrepreneur Blog: Why no one gives a sh*t about your new business . This is the crux of what entrepreneurs need to learn to be successful. The trick after that is developing and implementing a plan to do something about it!

Posting Files to a Blogger.com-Hosted Blog

As you may be aware, I have been trying to provide the PowerPoint file for my USPTO blog presentation to my readers via a link on this blog. I am finding that this is not as easily done as I had first thought (see previous posting). Yesterday I thought that I was onto the answer by signing up with the file-sharing service Ares. In theory, I should have been able to post my file to the Web for download or allow file sharing directly off of my computer, thus allowing readers to access my PP presentation from this blog.

My (it turns out, rather diabolical) plans were proceeding along well until I had a technical question and contacted my employer’s IT dept. to assist. Well, it turns out that IT departments do not like their network users to download and use file sharing software. This is because of security holes that file sharing programs can create. The result was that I ended up removing the Ares software from my computer.

I also checked with my IT department about using FTP transfer to provide the presentation, and they have similar security concerns about this process. They did suggest one other potential alternative, which I will check out.

What we have learned so far, though, is that it apparently is not easy to provide access to files using the Blogger.com hosting service. If anyone has any thoughts or suggestions, I would appreciate hearing them.