Make Them Want It

If people are not buying your product it is because you have not made them want it badly enough.

If your target customers want your product enough they can almost always find a way to pay for it. They are making choices with their money and they are choosing to spend it on things other than your product or service. You must change their priorities for them!

Think of the guy who comes home with something and his wife says: What the HECK did you buy THAT for; you don't need that!!! (Answer: "Because I wanted it.")

If you can get this to happen to your customer, you have done your marketing job!

Of course I say the above tongue-in-cheek, but it illustrates a point regarding marketing: Think about convincing people to buy your product even though they do not need it. If you can deliver a message this effectively, you will have little problem with those who do need it.

A lot of this is related to things like: peer pressure; being trendy/on the cutting edge; being respected/admired/looked up to; getting a promotion at work; looking/feeling better; gaining wealth; etc. These are emotional aspects of life. The real need is to have the emotional aspects of our lives fulfilled; your product is a tool that you are offering to your customer to accomplish this.

Now, can you apply this to your offering and your customers?

You shouldn't completely ignore the "need" aspects of your product, but you should understand that the basic triggers that get people to act are usually emotional ones.