Anyone who intends to transact business via a Website or via email should sign up to receive free research reports from MarketingExperiments.com. This organization conducts thousands of experiments to test which strategies boost business and then publishes its results in research reports.
The best research report I have ever seen from them (or anyone else, for that matter) is Clarity Trumps Persuasion.
This is a "Must Read" for anyone with a Website!
Monday, March 01, 2010
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